3 comments
It’s already been a very busy summer here at Bluewater.
We’re in the final stages of development for a new analytics feature for some of our franchise marketing programs, with amazing results:
Thanks to this new feature, a click of the mouse will give a number of of our clients the ability to see detailed results about campaign performance, including an accurate campaign ROI (Return On Investment). As it turns out, the average campaign ROI for these clients is as high as 2,800%! We’re committed to helping our clients find out what works and setting them up for success.
Regardless of the size of your business, whether you’re a straight-up entrepreneur, solopreneur, or a multi-unit franchisee, we’ve all had moments where we say “AHA! THAT’S what works!” Sometimes it happens within the infancy of your business, while other times it happens a while down the road. One way or another, we learn a valuable lesson.
This week, we’d love to hear your marketing “Aha!” moment in the comments section.
When did you finally find out what really worked in marketing your business? What was it? Or are you still waiting for your marketing best practice? Let us know!
MaKenzie is Bluewater's Marketing Community Manager. Spending several years in sales and marketing roles at a franchise level, MaKenzie has a unique appreciation for successful local campaigns. In her spare time, MaKenzie sings for the popular Twin Cities' cover band, FlashMob! She can always be found near good food, in Minneapolis eateries or her own kitchen.
Our marketing Aha! moment came when we realized most of our search traffic comes from “long tail” keywords. So, we ditched our PPC campaigns and started a robust effort to improve our SEO, by providing lots of info around keywords that no one else was optimizing for. The more we focus on having useful answers to infrequent consumer questions, the better our site continues to do. In time, we’ll also get search traffic from more competitive and lucrative keywords, but in the meantime, we’re building a strong foundation by creating the most transparent, informative site in our industry– and that’s great for our brand!
Very cool story Mike–great to hear you’ve taken a course of action that will make your business stronger in the long run! Thanks for stopping!
Just scored a PR 5 and search traffic is really picking up. Must be working!
And, btw, I spent years in franchising, on both sides of the relationship. Good on ya for targeting that space. Speaking from experience, many franchisors need lots of marketing help– even if they don’t know it yet!