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If your franchise location has seen success from direct mail campaigns strategically executed throughout the year, you should also consider supplementing them with monthly New Mover campaigns.
Every MSP (Marketing Services Provider) runs them differently, and you (of course) have to decide what works best for your business, but today I’ll share with you how we do it.
Here’s how it works for our clients at Bluewater, and I’ll tell you why it’s cool:
Our clients can setup their own New Mover campaigns within their customized marketing automation platforms that we provide especially for their franchise. Our New Movers mail every month, and t’s a quick and easy process:
1. Bluewater Clients, log on to your program
2. Choose creative branded design for the mail piece
3.Target geography by zip code, radius, or even select specific neighborhoods by carrier route.
4. Choose a mailing list pulled from the last 30, 60, or 90 days, meaning that audience will receive 1, 2, or 3 mail pieces over that period of time.
Our programs provide a real-time count of the number of New Mover addresses available. This number, along with your budget, helps you decide your maximum mail quantity (the maximum number of pieces you want to mail each month).
Why thousands of franchise locations nationwide use our monthly New Mover campaigns:
•Fresh Audiences: This campaign gets makes your location visible a new group of targets that may not have seen or heard of you.
•Targeted & Precise: You can be selective about your audience by by zip code, radius, or individual postal carrier routes.
•Budget-Friendly: Since you only have so many new movers in your area each month, a lower mail quantity means you spend less per campaign.
•Convenient: You can turn Bluewater’s New Mover campaigns on and off, or change them to fit your current business needs at any time.
•Repetitive Marketing is more Effective: Choosing a 60 or 90 day mailing list means that your audience will see your mail piece 2 or 3 times. Direct marketing effectiveness means you’ll come to mind when it’s time for their purchasing decision.
If you’re a current client with questions on New Movers, just give us a call! If your franchise doesn’t currently use Bluewater, you can simply fill out our information form, to determine if our solutions are a good fit for your franchise model!
Questions or comments about New Mover campaigns? Use the comment box below to tell us what you think!
MaKenzie is Bluewater's Marketing Community Manager. Spending several years in sales and marketing roles at a franchise level, MaKenzie has a unique appreciation for successful local campaigns. In her spare time, MaKenzie sings for the popular Twin Cities' cover band, FlashMob! She can always be found near good food, in Minneapolis eateries or her own kitchen.
MaKenzie,
I believe we may have spoken at the mini trade show during AF franchisee training. I am interested in discussing some marketing options, partially due to “the gym” closing near my anytime fitness. Also, just to boost our membership in general. Direct mail on the west side of Plymouth i think might be beneficial. I have owned it three months now, and have seen the addition of some members, but think i could benefit from some additional marketing. This AF location has been here since 2007, but has never really been marketed properly in my opinion. We have 620 members. Would like to get to 750 asap, and over 1000 eventually. I would be interested in coming to your office to discuss my options and view what your marketing materials look like.
Thanks,
Jeff Svajgr
Hi Jeff, it was wonderful to meet you at training! I’ll contact you via e-mail so we can find a time that works for you to go over the options and find a solution that will will best fit your location. I look forward to speaking with you!