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Is an intro really necessary for this one?
Probably not. : )
If you’re wondering if direct mail works, and what it could do for you, then read on! You may learn something you didn’t’ know!
The headline says it all, so check it out!
1. Direct Mail Can Be SUPER Detailed
Mailing list providers can drill down rediculous details for your lists. Most industries find broad information such as average age and income helpful, but other industries need even more. Your auto repair shop needs to find everyone with a 2008 Chevy Malibu within a 10 mile radius? Yep, we can do that.
2. Visibility…Every Day
I have three e-mail accounts. I check them all multiple times a day. Yet I still never forget to walk out to my mailbox shortly after parking in my driveway at the end of each day. Checking the mailbox is just engrained in our everyday life!
3. Expiration Dates Motivate
Look through your mail. The majority of offers (the ones from the smart people) have expiration dates on them. This lights a fire under prospects to motivate their purchasing action!
4. Exclusive Offers
Some special discounts and offers you’ll only find in your mailbox. So even if you’re on your favorite store’s e-mail list, chances are you’ll be getting a different—maybe even better!—offer in the mail. I know that always keeps my eyes on what my mailbox is dishing out!
5. Tangible Marketing is Measurable
As old-school as coupons may seem to some in this digital age, their popularity is back on the rise, especially when you combine an economic slump with popular reality shows like Extreme Couponing. When you give a prospect something they have to physically redeem for their offer, it’s a lot easier to trace and record, so you know what works!
6. Marketing Consistency
When you choose a marketing tactic and stick with it, you’re helping to build your brand. Not to mention that, as we all know, repetitive marketing is more effective, especially when it comes to certain audiences. For example, people who move to a new neighborhood are busy with new jobs and unpacking, so our New Mover Campaigns can reach the same prospect multiple times!
7. Customer Segment Versatility
What if you want to use direct mail, but have different messages and offers to send prospects, current customers, as well as customers you haven’t seen in awhile? If you keep a good database of current and past customers, a direct mail provider –like, ahem…us!—can help break up that data and use it to send a “We Miss You” message to lapsed customers at the same time your “Thanks for Your Loyalty” message hits your preferred customers! No Hassle!
What else are we missing? Why has direct mail worked for you?
Better yet, if it hasn’t….why not?
MaKenzie is Bluewater's Marketing Community Manager. Spending several years in sales and marketing roles at a franchise level, MaKenzie has a unique appreciation for successful local campaigns. In her spare time, MaKenzie sings for the popular Twin Cities' cover band, FlashMob! She can always be found near good food, in Minneapolis eateries or her own kitchen.
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