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There’s a lot of ways to get your name on a great direct mail piece design. If you’re an individual entrepreneur or small business, you might start completely from scratch, working with a marketing company that provides design services. If you’re a franchisee, chances are you’re using a corporate branded template that will need customization with your details.
There are many essential parts to a direct mail piece that can be easily missed or need double-checking in the final approval process.
Here are my top 5 picks for elements you need in your direct mail piece:
• Contact Info
Your prospects need to know how to get a hold of you. Double, triple, and quadruple check that your phone number, e-mail address, and URL’s are correct to avoid missing any inquiries.
• Call to Action
You need to tell your recipients how you want them to react to your piece. Do you want them to call you? Visit your website? Stop by?
• Brand Collateral
Make sure your brand is always consistent and recognizable. Use your logo, but make sure other elements, like color are easily noticed. If your logo is blue and green, don’t use red and yellow on your mail piece.
• Relatable Graphic
In addition to a logo, it sometimes help to use imagery that will help your prospects relate to your product or service. If you’re a restaurateur, lure those hungry people in by using postcards with food images!
• Clear/Understandable Offers
There’s nothing worse than doubting a “deal”, or having to read super small print at the bottom of a card in order to make sure you understand. Make your offer simple, to the point, and transparent.
What elements are staples in your direct mail piece?
Brian Sheeley is a Graphic Designer for Bluewater. As someone who has traveled to and resided all over the US, he brings an eclectic love for sports to Bluewater by representing fan bases of many sports teams, including the New York Giants and Oklahoma Sooners.
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