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Does your franchise find it difficult to keep up with the crazy combination of national and local marketing efforts?
Are you forced to use a different vendor for each marketing channel?
There’s another way.
Today we’re going to do something a little different: dedicate an entire post to what the fantastic team here at Bluewater does every day–and tell you why it works!
• Multiple Channels
This goes at the top of the list, since working with several different vendors in order to use more than one marketing channel can be just plain stressful! We’re constantly working to perfect the ideal environment where any franchisor or franchisee can design, target, and execute a dynamic campaign by direct mail, text, e-mail, and much more—with just a few clicks.
•Brand Consistency
Just as you need to be true to yourself to maintain a personal identity, so franchises need to be true to their brand. Marketing automation helps maintain brand consistency so the national brand identity isn’t lost in individualized local marketing.
•Quick Turnaround
In addition to brand inconsistency, using a different vendor for each channel can cause major campaign delays. Direct marketing automation for franchises can help individual locations execute a direct mail campaign in a matter of a few business days, or the corporate center can send out a branded e-mail instantly!
•Customization
One of the best parts of marketing automation in the franchise industry is the ability to use the power of a national brand to breed success at a local level. You get the balance of the brand elements, plus the option to customize special offers and features on the local level. Win-win!
•Targeted Lists
One of the challenges for some national brands is the concept of finding the right audience, because audiences will vary from location to location. Custom branded marketing portals like the ones we create for our clients provide the option for local franchisees to hone in on their best geography and demographics for maximum response!
•Customer Suppression
Any direct marketing provider should be able to take a list of a store’s current customers and suppress them from an acquisition campaign—However, here at Bluewater we’ve taken it one step further. We’ve connected the customer database of many of our clients to their secure marketing portals. Their most updated client data is always available to ensure optimum success rates for all campaigns, from acquisition to customer retention!
If you’re a franchisee, do you use a marketing automation solution, or do you work with multiple vendors?
Or do you have questions about how a branded marketing automation portal works? We want to hear from you!
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MaKenzie is Bluewater's Marketing Community Manager. Spending several years in sales and marketing roles at a franchise level, MaKenzie has a unique appreciation for successful local campaigns. In her spare time, MaKenzie sings for the popular Twin Cities' cover band, FlashMob! She can always be found near good food, in Minneapolis eateries or her own kitchen.
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