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Remember last year, when we talked about not only Why Guerrilla Marketing is Okay—but why it really can work?
As consumers, we’re so inundated with marketing messages on a daily, hourly—even down to the minute—basis, that we hardly pay attention anymore. A call to action like “Contact Us” or “Free Gift with Purchase” just doesn’t do the job. We’ve been desensitized.
That’s why when crazy stunts are pulled, especially by big brands, we’re all eyes and ears. No longer are these companies content to sit back and just look professional for the sake of looking like a “good ol’ reliable business.” In the digital, over-advertised age, that can come with a cost.
They’re all (finally) understanding that they need to do more. They need to capture their customers’ attention. They need to connect.
This week TNT released a great example of this via video, and it went viral. Released only two days ago, and to this particular second, over 112 million hits. Watch. Take the whopping 1 minute and 45 seconds, and you’ll get it.
What’s your take on TNT’s off-the-wall ad?
What other different, guerilla-style campaigns have gotten your attention?
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MaKenzie is Bluewater's Marketing Community Manager. Spending several years in sales and marketing roles at a franchise level, MaKenzie has a unique appreciation for successful local campaigns. In her spare time, MaKenzie sings for the popular Twin Cities' cover band, FlashMob! She can always be found near good food, in Minneapolis eateries or her own kitchen.
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