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These days, it seems like forgetting your cell phone can feel almost equivalent to losing a limb. That’s quite an exaggeration of the situation of course, but it makes you think about the level of panic it causes in some people.
Even me.
Can anyone relate?
I’m betting that even back in 1992, Zack Morris could.
.
A recent experience showed me just how important that mobile connection has become—-whether you’re the marketer, or the consumer.
The other day I took off to run an errand over lunch and mistakenly forgot my cell phone. I didn’t realize it right away…otherwise I would have headed back to the office and reclaimed my most prized possession–but I was in a hurry.
Upon getting on the elevators, three others had joined me on the next floor. Each was on their mobile devices. (At this point, I had still no idea that my phone was left behind. I simply chuckled to myself that all three of these people were on their phones at the same time.)
When I was halfway to the store and thought about making a quick phone call. I started rummaging through my purse only to realize my phone wasn’t there! What was I going to do now? Forget making that phone call. No chance I would be able to check e-mail at the store to utilize the coupon I had been storing for that shopping trip.
Gulp. Yes, now I would have to remember everything without accessing my phone. Yikes!
How did we navigate the world before cell phone, let alone comprehensive mobile devices and all they’re now capable of?
So much has changed. As a digital marketer I realize the opportunity to reach out to customers on their mobile devices is such a fantastic thing. We can send out timely e-mail or mobile messages and drive consumer engagement and even purchases. Think of all the consumers, who, like me, have a constant need to keep their mobile device with them. If you’re not using mobile in your marketing mix–how much are you missing out on?
As a marketer, I subscribe to so many digital programs to stay aware of what’s going on in the world of digital marketing. As a consumer, I have grown accustomed to using mobile opportunities to find the closest deal, or to stay in the loop with family and friends…there is so much you can do with mobile now.
I’m extremely curious how much more these devices are going to proliferate our lives in the next few years. According to Internet Retailer, smart phone adoption grew by over 46% in February 2012. Is it truly the year of mobile? I would tend to agree…after my brief scare of being disconnected, I wouldn’t soon go without my phone again!
How about you? Do you also feel like you’re missing an extension of yourself when you find your phone missing? How much further will mobile dependence go?
Josie Malecha manages Digital Marketing for Client Services at Bluewater. As a ten-year veteran of digital and mobile technologies, she spearheads successful permissions marketing programs for leading national brands. In addition to being a strategic digital marketing professional, she's a photographer and active mom of three. Follow the Bluewater Blog to read more of Josie’s digital marketing tips for your business or franchise location.
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