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There are 2 main types of mailing lists: Resident/Occupant and Consumer.
What’s the difference?
When should you use one versus the other?
If you are a new franchisee or business owner looking to market your location in its infancy, you may be asking yourself what type of leads you should market to.
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This is very common and the answer truly varies case by case, business by business, which is why this week’s blog post series will focus on choosing your mailing list.
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Both data sets have their strengths and weaknesses, and without getting overly technical, this blog series will help you understand the key differences between the two types of prospect data!
Stay tuned for tomorrow’s post that will focus on Resident/Occupant lists: how they work, pro’s, con’s, and if it’s a good fit for your location’s industry.
What’s been your experience with choosing a mailing list? Do you already have a preference between Resident/Occupant or Consumer data? What questions about mailing lists do you have?
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Eddie Faulkner is a Corporate Account Manager for the Bluewater Client Services Team. He’s often found running the popcorn machine in the Bluewater lounge, is an avid sports fan and loves spending time with his wife and two daughters.
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