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Launch Party Recap: The New Blue
Last Thursday night, I got a first-hand glimpse of what exactly a corporate rebranding celebration is all about at Bluewater’s Launch Party. The best part of this launch party, you may ask? Well, I couldn’t chose just one… so here are 6 highlights:
1. Appetizers
Who could ever turn down free food? Especially when it’s as delicious as the apps offered at the Launch Party. Thanks Carter’s Café catering!
2. Bluewater Cocktail
A sucker for puns, I loved that the Bluewater concocted its very own Bluewater cocktail. Clever and tasty.
3. Xbox Kinect
Bowling a perfect strike on video when really all you’re simply doing is flailing your arms in a mime interpretation of a bowler? Sounds like fun to me!
4. “Hi, my name is _______”
In other words, networking. Parties are the perfect place to meet new people, or simply to get to know a coworker on a more casual level. Where else could I have learned Eddie’s favorite movie (A Few Good Men)?
5. ‘Swag’
Def: ‘Promotional items, especially when given for free.’ From prize giveaways to free t-shirts and mugs, Bluewater had a lot of offer. (I’d be lying if I said I didn’t snatch a mug for myself!)
6. Birthday!
In a twist of fate, Bluewater’s party just happened to land on the company’s 14-year anniversary. Happy Birthday Bluewater!
These are just some of the many reasons why we had so much fun hosting the Bluewater party. A success on more than one term, the party not only helped launch Bluewater, but also its new brand, to a higher standard.
To see the full gallery – check out Bluewater’s Facebook page!
What was your favorite part of Bluewater’s Launch Party?
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Kendra is a Marketing and Public Relations Intern for Bluewater. She recently returned from a semester studying in London, England and is entering her senior year at the University of Minnesota – Twin Cities (Sorry Kelli, but ‘SKI-U-MAH’!). She is looking forward to learning more about marketing with the Bluewater team and loves traveling, baking delicious desserts, and Mexican food.
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