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I have never liked Disney princess movies.
The stereotypical princess was always desperate to find her prince charming and live happily ever after as a submissive wife and homemaker.
Sorry Cinderella, but that’s just not me.
As I took my seat at the new Disney Pixar film, Brave, I was curious to see if Princess Merida would uphold the “princess standard.”
When the movie began, I instantly noticed that Disney had done something different. Instead of the submissive princesses that I remember watching, Disney created a gender-defying character: an independent girl, fighting to challenge the norms of her society.
Like Disney, your company’s marketing practices should strive to be innovative, creative and exciting. New ideas and fresh strategies can create new leads, sales and clients in ways your old approaches couldn’t.
But how? Try changing it up – add some excitement into your marketing. Check out how Coca-Cola utilizes security cameras through by looking through a different lens or take a good look at Chipotle’s award-winning “Back To The Start” commercial.
There may be some bumps along the way but who knows? You may hit the jackpot – Brave has already grossed $133 million.
As Princess Merida says, “Our fate lives within us, you only have to be brave enough to see.”
Be brave. Create change. Defy standards.
Is your marketing brave? When was the last time your company tried something new and saw big rewards?
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Kelli is a Marketing Specialist Intern for Bluewater. She is a sophomore at the University of Wisconsin - Madison (Go Badgers!) and studying Marketing and Supply Chain at the Wisconsin School of Business. Kelli enjoys playing tennis, photography and yoga as well as boating, skiing and swimming in Minnesota's 10,000 lakes.
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