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We’ll lose our ability to spell as children convert to a ‘QWERTY’ way of life.
Face-to-face human interaction will slowly diminish to the point of nonexistence.
Living online will create of a false sense of reality.
While these examples may be a bit extreme, a fear of social media and its power does exist.
Social media simply cannot be ignored. From the Huffington Post reporting on ‘How to Decode Justin Bieber’s Latest Tweet,’ to the hours (and hours) that millions of people spend searching for the best Pinterest boards (guilty!), social media has proved it’s here to stay.
So why choose to focus on the fear surrounding social media? As a marketing tool, social media offers endless opportunities. The best part of all? It’s free! Speaking as college student, ‘free’ just may be my favorite word in the English dictionary…
Rather than only seeing how social media might “ruin humanity,” here’s a few reasons for a brighter outlook…
•Inspire creativity and innovation
With a constant stream of updates, in order to stand out, social media pushes you to be interesting, original, and thought provoking.
•Connection, connection, connection
Did you know Twitter is available in 17 different languages? With social media, your next best friend/customer could live in Tunisia.
•Engagement and interaction
Who doesn’t love being able to “talk” to M&M’s or Chipotle? Communication is just another way social media draws customers in.
From live tweeting, to using Pinterest to help market your brand, social media has the power to strengthen your brand image and expand your customer base. I’ll ask you:
Does innovative, connected, original, and influential sound like a downfall?
What do you think? Does social media have more negatives than positives, or can its power be used for good?
Kendra is a Marketing and Public Relations Intern for Bluewater. She recently returned from a semester studying in London, England and is entering her senior year at the University of Minnesota – Twin Cities (Sorry Kelli, but ‘SKI-U-MAH’!). She is looking forward to learning more about marketing with the Bluewater team and loves traveling, baking delicious desserts, and Mexican food.
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