Hired as an intern after just finishing my freshman year at UW-Madison, I had little experience in the marketing world.
Now, starting my sophomore year as an official Wisconsin School of Business marketing student, I’m anxious to see how my internship will pay off (and also a little disappointed that I now have to dress all ‘business-y’ when I go to class).
Recently, I had my first ever Marketing 300 lecture and was shocked by how much I already knew.
Simple things like vocabulary and short-handed jargon were explained in great detail by the professor to the whole lecture hall. I had to stop myself from smiling during class because I knew exactly what was going through my classmates’ heads…”What in the world is he talking about?”
It brought me back to my first few weeks at Bluewater, when marketing terms and strange words like “White Paper” and “CRM” were thrown at me left and right. Now, these words are as much a part of my vocabulary as they are for my Bluewater team members who regularly spoke them.
I’m predicting this will be just one story I chuckle over. I can’t wait to use the experiences Bluewater has given me and apply them in my classes for the next 3 years. Who knows – maybe I’ll have to write a paper on ‘Zors and ‘Zees one day!
What real-life marketing experiences have you drawn upon recently?
Wells Fargo’s CMO on Lifetime Customers, Mountains of Data, and Coming Back From a Scandal ow.ly/OoUp30cI44O
Two new features have been launched by Facebook: Value Optimization targeting and value-based Lookalike Audiences. ow.ly/KouJ30cCmMN
How SEO and UX work together to drive more conversions for your business. ow.ly/QIsJ30cyrZf
Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’ ow.ly/uHAK30coB3W
Snap acquires Placed to better measure in-app ads to in-store sales ow.ly/f4O130cmD7b