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Bluewater Blog

10/23/2012:  8 Brands Working The Election (And Our Favorites)


The Election. Two words that need no further explanation. As November 6th is fast approaching, conversation surrounding the big day is growing more prevalent, and definitely more intense.

Unable to avoid the attention the election has brought, some companies are wisely taking advantage of our nation’s current fixation and creating targeted and specialized campaigns; incorporating a “political” foundation while promoting its individual brand.

We were inspired by Inbound marketing technology provider,.

After much deliberation on important issues such as strategy and humor, the votes are in. We at Bluewater elected 3 of our top favorite brands flexing their political muscles — plus a bonus brand that won over the middle school sense of humor in some of us. 🙂

1. Boston Market

2. JetBlue

3. FedEx


SEE THE FULL ARTICLE: 8 Clever Ways Brands Are Newsjacking the Election for Marketing

Which brand do you think is using the election most effectively?


About MaKenzie Wangsness
MaKenzie Wangsness

MaKenzie is Bluewater's Digital Marketing Manager. Spending several years in sales and marketing roles at a local franchise level, MaKenzie has a unique appreciation for bringing big brand power to the local level. In her spare time, MaKenzie can be found near good food (in Minneapolis restaurants or her own kitchen!) or spending time with her awesome husband and baby daughter Jovi.

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