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The Election. Two words that need no further explanation. As November 6th is fast approaching, conversation surrounding the big day is growing more prevalent, and definitely more intense.
Unable to avoid the attention the election has brought, some companies are wisely taking advantage of our nation’s current fixation and creating targeted and specialized campaigns; incorporating a “political” foundation while promoting its individual brand.
We were inspired by Inbound marketing technology provider, Hubspot, and their findings of the 8 power brands riding the political wave best.
After much deliberation on important issues such as strategy and humor, the votes are in. We at Bluewater elected 3 of our top favorite brands flexing their political muscles — plus a bonus brand that won over the middle school sense of humor in some of us. 
1. Boston Market
2. JetBlue
3. FedEx
BONUS: Gas-X
SEE THE FULL ARTICLE: 8 Clever Ways Brands Are Newsjacking the Election for Marketing
Which brand do you think is using the election most effectively?
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Kendra is a Marketing and Public Relations Intern for Bluewater. She recently returned from a semester studying in London, England and is entering her senior year at the University of Minnesota – Twin Cities (Sorry Kelli, but ‘SKI-U-MAH’!). She is looking forward to learning more about marketing with the Bluewater team and loves traveling, baking delicious desserts, and Mexican food.
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