When our team was presented with the Pay it Forward project, we decided to try something a little different. Rather than simply do one thing that we hoped one person would pay forward, we strived to think creatively and choose a project that would create a ripple effect of giving and encouragement.
What did we end up with? We purchased five gift cards from local grocery stores. We then supplemented these gifts with ten additional gift cards. We took our gift cards and randomly selected shoppers to approach, specifically selecting people with children, hoping our project might set an example of the concept to a younger generation and inspire them to do the same.
Once we approached shoppers, we explained we wanted to do something nice for them; and our only request was that they pay it forward to someone else.
Here’s how it worked: A person was offered one of the gift cards for themselves, plus an additional two gift cards if they agreed to pay it forward to at least 2 more people and ask them to do something similar for someone else. The net goal of our efforts was to reach at least 15 people, and we hope the number is higher if our shoppers did their own “paying it forward. ”
To me, one of the best parts of the project was seeing shoppers’ genuine reactions to our efforts. People were certainly taken back by what we were doing, but were also very appreciative and willing to do the same for someone else. In fact, we had at least one person who received a gift card (from one of our original recipients) come find us and tell us how much they appreciated what we were doing.
We hope our project helped spread a little holiday cheer and inspired others to create their own random acts of kindness!
P.S. Watch for more of our teams’ Pay It Forward projects on the blog this week and next!
It’s easy to stay updated when you subscribe to the Bluewater Blog!
Why Old-Fashioned Direct Mail Is Still Useful for Advertisers ow.ly/tlUI305whVq
Why Outbound Marketing Still Works ow.ly/A37s305tsVo
Why newsrooms are expanding their data teams ow.ly/BYVs305pnJP