So begins our blog series on data and why it is so integral to your marketing efforts. We’d love to have you join the conversation and share your questions or tips about the effectiveness of your data driven marketing efforts.
How big is data? Do we really need to think about data? Why is data so important?
Every consumer interacts, views, and purchases differently. A better understanding of your current customers and analyzing your current data is the first step. This will help identify who your customers are, the appropriate time to target new customers, and when a customer is about to lapse. Utilizing this information in a strategic fashion will not only help you add new customers to your customer base, but it will also provide a stronger ROI by eliminating “marketing waste.”
Setting up a one-to-one marketing strategy to not only reach the right customer, but give them the feeling the ad is customized to their lifestyle, is critical. No two customers are the same. Reaching your potential customers through multiple mediums with a consistent message will grab them and pull them into your overarching brand message.
Where is this data coming from? Good question! We utilize point of sale (POS) systems and extract customer data from social media, email campaigns and cookie’s. When this information is all compiled and segmented together, you can start developing and analyzing user profiles to figure out the best strategy for acquisition, branding, and retention campaigns.
Once this information is gathered and segmented, its time to start the targeting process. Implementing a layered marketing strategy where the potential client is receiving a customized Facebook ad, direct mail piece, AND email are all going to improve the probability of acquiring the prospective client.
The good news is we are experts in big data and automating these processes to help acquire, retain, and simplify your marketing experience through a singular platform.
Stay tuned for next week’s part 2 of the series on What is Data? and how Bluewater can help you utilize your data for effective data driven marketing campaigns.
Have you used data driven campaigns in your marketing efforts? If so, what was your experience? I’d love to hear from you in the comments below! And don’t forget to follow us on Twitter @BluewaterBrand or like us on Facebook to stay updated on the latest things happening here at Bluewater!
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