MaKenzie is Bluewater's Marketing Community Manager. Spending several years in sales and marketing roles at a franchise level, MaKenzie has a unique appreciation for successful local campaigns. In her spare time, MaKenzie sings for the popular Twin Cities' cover band, FlashMob! She can always be found near good food, in Minneapolis eateries or her own kitchen.
I loved Scott Levy’s “4 Things You Need to be Doing on Social Media – Now,” featured on Entrepreneur.com this week. Social media is such a big area of marketing, and it can be overwhelming to focus on what exactly Read more…
You keep hearing about how important data is to your brand’s marketing efforts. If data is everywhere (and make no mistake, it is.), leveraging the data you have should be a piece of cake, right? The flip side of this Read more…
As much as the whole Bluewater team wanted to be at SXSW this year, alas, it was just not in the cards. We’ve been pretty busy, working hard on some exciting new stuff coming in 2013! But just because we’re Read more…
Imagine the possibilities of always knowing what your customers like, what they don’t like, and how they want you to communicate with them. Bluewater puts your data to work for you, to grow your franchise. Check out our new Data Read more…
Power up your laptop, smart phone, or other mobile device, because Fusion is ready for your franchise. Catch our newest video on Fusion: Bluewater’s powerful, integrated multi-channel marketing engine that combines Mobile, Web, Email and Smart Mail to create personalized, Read more…
Dear Burger King: Yikes. Sorry. ….And yikes. Today, Burger King’s Twitter account was hacked. Although their account was recently (within the last hour) suspended, it didn’t take long for the individual that was responsible for hacking Burger King’s twitter account Read more…
Effective 1:1 marketing is personalized and engaging. Check out one of our newest videos and learn more about how Bluewater helps your franchise combine brand strategy with next-gen technology to identify your best customers — and get more just like Read more…
Because sometimes, watching a video is just more fun than reading. Check out one of our newest company videos, where you can learn more about how Bluewater combines 1:1 marketing strategy with next-gen technology to grow your franchise! To learn Read more…
If you want to start your New Year off with a smile (and a few giggles), check out the “Blue-per” reel from the making of the Bluewater Holiday Video. (Yes, we do have this kind of fun every day, even Read more…
