Join us for an insightful (and awesome) new webcast from Bluewater: How Your Franchise Can Rock Social Media in 2013 Check out the top 3 three social channels that franchisees must dominate in 2013, and how to make it happen! Read more…
I had a great time at this year’s Multi-Unit Franchising Conference, and I was also privileged enough to host a round table discussion about 1:1 digital marketing for franchisees. We all learned so much, and it was difficult to condense Read more…
You keep hearing about how important data is to your brand’s marketing efforts. If data is everywhere (and make no mistake, it is.), leveraging the data you have should be a piece of cake, right? The flip side of this Read more…
As much as the whole Bluewater team wanted to be at SXSW this year, alas, it was just not in the cards. We’ve been pretty busy, working hard on some exciting new stuff coming in 2013! But just because we’re Read more…
Dear Burger King: Yikes. Sorry. ….And yikes. Today, Burger King’s Twitter account was hacked. Although their account was recently (within the last hour) suspended, it didn’t take long for the individual that was responsible for hacking Burger King’s twitter account Read more…
New York City is overwhelming on many levels. So many people, skyscrapers, taxi cabs, restaurants, and — as clearly evidenced in Times Square — advertisements. On my visit last fall, I was taken aback by the volume of messages I Read more…
The Election. Two words that need no further explanation. As November 6th is fast approaching, conversation surrounding the big day is growing more prevalent, and definitely more intense. Unable to avoid the attention the election has brought, some companies are Read more…
As a partner with Great Clips for over 10 years, we are always excited to attend the annual conventions. Bluewater is lucky enough to work with both corporate employees and the local Franchisees & Salon Managers. This year’s convention was Read more…
Last weekend I had the privilege of attending the Minnesota Blogger’s Conference. I love attending events like these; they allow me to learn so much in such a short period of time–not to mention networking with the other fantastic bloggers! Read more…
As one who is bit hesitant to change, rebranding is a difficult concept for me to accept. But change is important — as my mom likes to say: “Getting older is better than the alternative!” As the vice-president of the Read more…
