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With the rage of mobile and SMS marketing, businesses are ready to dive in to communicate with both new and existing customers, especially through instantaneous channels like text, the quickest and most read form of communication today. But before you Read more…
In the 1:1 Marketing Industry, I see great examples of successfully ad targeting on a daily basis. However, when I saw David Kiefaber’s article on Adweek.com about ANAR’s, “Child-Abuse Ad Adults Can’t See,” I was intrigued. And then fascinated. The Read more…
2012 brought us the evolution of social, as it officially became part of mainstream media. Today, we can text and vote for our favorite X Factor contestant, and print coupons from our favorite stores through their Facebook page. It’s also Read more…
Join us for an insightful (and awesome) new webcast from Bluewater: How Your Franchise Can Rock Social Media in 2013 Check out the top 3 three social channels that franchisees must dominate in 2013, and how to make it happen! Read more…
Online marketing can be a confusing addition to the task list of a hard working franchisee. Luckily, many franchisors spearhead online marketing efforts, but it’s still a frequented subject for local franchisees. “What is online marketing?” One of the many Read more…
I had a great time at this year’s Multi-Unit Franchising Conference, and I was also privileged enough to host a round table discussion about 1:1 digital marketing for franchisees. We all learned so much, and it was difficult to condense Read more…
I loved Scott Levy’s “4 Things You Need to be Doing on Social Media – Now,” featured on Entrepreneur.com this week. Social media is such a big area of marketing, and it can be overwhelming to focus on what exactly Read more…
As much as the whole Bluewater team wanted to be at SXSW this year, alas, it was just not in the cards. We’ve been pretty busy, working hard on some exciting new stuff coming in 2013! But just because we’re Read more…
Brand advocacy. It’s a great growth tool for franchise locations, but it can also be tricky. During my time in San Diego at the Online Marketing Summit, I had the opportunity to gain marketing and technology insights from some of Read more…
Dear Burger King: Yikes. Sorry. ….And yikes. Today, Burger King’s Twitter account was hacked. Although their account was recently (within the last hour) suspended, it didn’t take long for the individual that was responsible for hacking Burger King’s twitter account Read more…
