What does consumer data mean? Simply put, you are targeting a specific person rather than just an address. Unlike Res/Occ, Consumer lists allow you to target people based on specific information like buying habits, lifestyle, financial, & household demographics, just Read more…
Need some clarification on mailing lists? As promised, today I’m going to give you an easy guide to understanding a Res/Occ mailing list. First, to clarify why we call it Res/Occ: Res/Occ (“Resident/Occupant”) is derived from the classification of the Read more…
There are 2 main types of mailing lists: Resident/Occupant and Consumer. What’s the difference? When should you use one versus the other?
Does your franchise find it difficult to keep up with the crazy combination of national and local marketing efforts? Are you forced to use a different vendor for each marketing channel? There’s another way.
Are you shopping for a direct marketing vendor? Here’s a comprehensive list of features and offerings you should take into consideration if you’re wondering how to choose a direct mail vendor, or any direct marketing services provider!
There are many essential parts to a direct mail piece that can be easily missed or need double-checking in the final approval process. Here are my top 5 picks for elements you need in your direct mail piece:
If you’re wondering if direct mail works, and what it could do for you, then read on! You may learn something you didn’t’ know!
Here are 20 direct marketing tips to increase your sales–you’ll widen your prospect base, gain more new customers, and keep your current client base coming back for more!
Most small business owners and franchisees are working with a pretty tight budget, or what can feel like no budget at all. We’ve pulled together a quick list of some of the most cost-effective marketing tactics that are easily available to busy, budget-conscious business owners like you!
If your franchise location has seen success from direct mail campaigns strategically executed throughout the year, you should also consider supplementing them with monthly New Mover campaigns.