iPhone fanatic. iPhone obsessed. iPhone possessed. Call me what you want, and I’ll accept it, because it’s probably true. I finally made the switch: ditching my dying, but beloved, Blackberry, and hopping aboard the tech train with my very own Read more…
One of the main reasons I loved watching the Olympics is that I always end up learning something new. From being introduced to a completely new sport (white-water kayaking, anyone?), to discovering an interesting fact about an athlete, to learning Read more…
We have all done it. Need a haircut? Find that $7.99 coupon. Tires going bald? Search for that “Buy 3 Get 1 Free” offer. In today’s mobile world with offers and coupons easily obtained via multiple media touch points (internet, Read more…
We’ll lose our ability to spell as children convert to a ‘QWERTY’ way of life. Face-to-face human interaction will slowly diminish to the point of nonexistence. Living online will create of a false sense of reality. While these examples may Read more…
It never ceases to amaze me how many lessons we learn several times over in our lives and in our professions. One of the most recent I’ve been reminded of is that it’s not always mistakes that lose customers. The Read more…
There are so many messages in the world today…what grabs your attention and gets you to make a purchase? What grabs the attention of your customers? It’s important knowledge to have.
Six years after writing my 8th grade research paper about a career in marketing, this day was actually here. As I walked into the office, fashionably early of course, I was anxious to start my first day as an intern Read more…
We can’t all make earth-shaking decisions on a daily basis; however, we can focus on making decisions that leave a positive impact on those that make your business: your customers.
Situations, mistakes and issues occur– and nobody is perfect. It’s how you deal with the situation that differentiates you. Reacting, over-communicating, and trying to make it right by taking a step above and beyond are all things that lead to keeping a customer happy and increasing their willingness to come back.
Your customers are the life of your business, so tell them how much you care. Here are five great ways to do so that give you a little promotional power as well!
