As much as the whole Bluewater team wanted to be at SXSW this year, alas, it was just not in the cards. We’ve been pretty busy, working hard on some exciting new stuff coming in 2013! But just because we’re Read more…
Seasoned marketing people know that long term results come from persistence, patience and creativity. Sometimes, though, I think the media’s celebration of “overnight” sensations has created unrealistic expectations. For example, businesspeople may think that the Internet and technology in general have Read more…
I would imagine that working with the Queen of England is like working with my three year old. You do exactly what she says, or you deal with the consequences. And it’s not pretty. I wish I could ask Danny Read more…
A call to action like “Contact Us” or “Free Gift with Purchase” just doesn’t do the job. We’ve been desensitized. That’s why when crazy stunts are pulled, especially by big brands, we’re all eyes and ears.
What did you think when you heard Google bought YouTube? Old news, I know, but for a company maintaining a lead position in technology, it was an epic sign of video’s social explosion. As a franchisee or business owner, are you still wondering how you’re going to take advantage of some of these “new-fangled” marketing tactics like video?
