Challenge

Car-X needed a turn-key solution that would adapt to their growing marketing and business needs. Such a solution would have to function at both the corporate and local levels, providing integration between national co-op marketing programs and the local distributors. This marketing platform needed to include:

• Corporate visibility into local marketing activities
• Detailed activity reporting
• Flexible digital creative ad building
• Online proofing and approval process
• Online prospect insights including geo- and demographic information
• Streamlined, simple billing process

Any new solution had to be flexible for their independent dealers and include preset Car-X business rules and requirements. For example, Car-X had pre-determined data selection rules that needed to be incorporated into the campaign setup workflow, but the process needed to be flexible enough for the independent dealer to change those business rules according to their local market. It also needed to support the changing needs of expanding corporate and independent dealer networks.

Solution

After a detailed discovery process Bluewater built, personalized, and launched Fusion for Car-X. This personalized technology platform focused on data management, distributed marketing strategies and robust analytics. Accessible from a range of mobile devices, Fusion for Car-X provides the complete management of

• Automatic customer retention campaigns
• Sophisticated acquisition targeting
• Full campaign setup from design to execution
• Flexible scheduling
• Prospect counts on demand
• Activity reporting
• Simplified invoicing
• Marketing performance analytics

In addition, Bluewater provides strategic insights, personal campaign support and Fusion training for Car-X Corporate network and individual dealers. Everyone from corporate sales managers to independent dealers can utilize the platform or combine the technology with Bluewater’s personal campaign assistance.

Results

Brand Growth

• The implementation of Fusion for Car-X drives an average ROI of 2,400%.
• The use of Fusion for Car-X increases the average spend from $180 to $320.

Brand Integrity

• All Car-X affiliates, from the corporate level to the local shops, can use Fusion to easily execute local campaigns.
• Fusion for Car-X drives the acquisition of new clients and keeps them coming back by providing marketing support and brand compliance at all levels.

Smart Technology

• The flexibility of Fusion for Car-X means the technology will grow with the organization and its marketing channels, eliminating the need for new resources every year.

Steadfast Service

• Bluewater not only met the needs of Car-X with Fusion’s integrated marketing technology, but provided added value with personal service, education, and training to all Car-X.