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I stumbled across this excellent Marketing Profs article that discusses how people today are always plugged in, usually on multiple devices. What struck a chord with me was the fact that it talks about how people are, nowadays, “omni-channel” instead Read more…
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Unless you have been stranded alone on an island somewhere over the past five years, you’ve certainly heard the words “Big Data.” So what’s big data all about, and how can you use it? For starters, the world creates Read more…
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Here at Bluewater, I am starting to become slightly obsessed with the marketing mecca, Hubspot. Hubspot is the go-to place for all things marketing, it provides clients and users with inbound marketing software, case-studies and our personal favorite- blogs. It Read more…
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Yes, I’m finally saying it. You need a Google+ business page. Remember that time when you started hearing about the new social media site that was going to take over the world? It was by invite only and was supposed Read more…
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Is Pinterest for Franchises? The social media site, Pinterest, can help you plan your perfect wedding, inspire your next cooking experiment and make you oooh and ahhh over your ultimate dream home – but can it really help grow your Read more…
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