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Bluewater Blog

10/09/2015:  This Week in Franchise Marketing – October 9


Happy Friday, Everyone! Welcome to the latest edition of This Week in Franchise Marketing on the Bluewater Blog. This week in franchise marketing, we’ll talk about McDonald’s All-Day Breakfast commercials, Captain D’s new partnership and Zippy Shell’s national TV campaign.     Read more…

10/02/2015:  This Week in Franchise Marketing – October 2


Happy October, Everyone! Welcome to the latest edition of This Week in Franchise Marketing. This week, we’ll talk about Burger King’s Halloween Whopper, Jazzercise’s Free Fitness Month and Hungry Howie’s “Love, Hope & Pizza” campaign. Burger King’s A.1. Halloween Whopper    Read more…

09/30/2015:  Snapchat Marketing for Franchise Brands


Looking for a new way to connect with millennials? Snapchat is where it’s at! Snapchat is a popular mobile app that allows users to take customizable, time-constrained images or short videos and share them with friends. With 100 million daily    Read more…

09/25/2015:  This Week in Franchise Marketing – September 25


Happy Friday! Welcome to This Week in Franchise Marketing, a weekly blog series on the Bluewater Blog where I discuss current trends, campaigns and promotions in franchise marketing. This week, we’ll talk about Perkins’ Give Kids The World Fundraiser, The    Read more…

09/22/2015:  The Evolution of Field Marketing


Field marketing, in its most basic form, is reaching your customers where they are. In the past this meant reaching customers through face-to-face interaction, distributing flyers, sample products or other tangible attributes to capture customers’ attention. By this definition, marketers    Read more…

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