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Bluewater Blog

04/21/2016:  How Consumer Reviews (Good or Bad) Can Boost Sales

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Do you ever find yourself searching online to find a product or service? Do you read the consumer reviews before purchasing? If you answered yes, you are one of the millions of consumers out there who read online reviews before purchasing a product or    Read more…

03/18/2016:  Bluewater Welcomes New Business Development Strategist

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Hello, I’m Jim Robbins and I am excited to introduce myself as Bluewater’s New Business Development Strategist.   Previous to working as Bluewater’s Business Development Strategist, I spent seven years as the founder of a direct mail marketing company in St. Louis.    Read more…

03/04/2016:  The Next Big Thing – Influencer Marketing

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Influencer marketing has taken off over the last couple years and has become one of the best ways to engage with consumers through social media. So what is influencer marketing? Influencer marketing is a type of marketing that uses leaders or    Read more…

03/03/2016:  3 Reasons for Retention Marketing

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Retention marketing is receiving a lot more attention these days. It used to be that businesses focused their budgets primarily on acquiring new customers. Not anymore. Businesses are now dedicating people and creating technology platforms and budgets to market to their    Read more…

03/01/2016:  Top Lessons from the 2016 IFA Convention

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The 2016 IFA Convention has quickly come and gone. After a weekend full of relationship building and knowledge sharing, the Bluewater team has come home with a much deeper insight into the franchise industry.  This being my first year in attendance    Read more…

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