DATA INSIGHTS

Better understand your customers and keep them coming back.

DATA INSIGHTS

1:1 Marketing Assessment

Market to your customers better.

1:1 Marketing Assessment

Bluewater’s 1:1 Marketing Assessment provides a clear picture of your marketing and customer data. After completing your assessment, you’ll receive:

  • Comprehensive Understanding of Your Marketing and Customer Data
  • Identified Marketing Gaps and Opportunities for
    • Customer Data
    • Segmentation
    • Measurement
  • Actionable Recommendations for 1:1 Marketing Programs and Performance Improvement

 

Customer Growth Model

Your roadmap to grow.

Customer Growth Model

Today’s customer expects you to understand them. Data is the key to doing just that. It gives us the insight to create promotions and incentives personally tailored to the behavior of your best customers to increase their loyalty.

Your Customer Growth Model from Bluewater will provide:

  • Identified Key Drivers
  • Driver Measurement and Evaluation
  • Growth Scorecard displaying
    • Key Drivers
    • Measurement
    • Growth Predictions and Outcomes

Test and Learn

Understand what works and why.

Test and Learn

Test-and-learn is the best innovation strategy. Our team of marketing scientists will relentlessly test your campaigns and new ideas for continuous improvement. We then use those findings for campaign optimization, which gives you better response rates, more customer loyalty, and higher ROI.

Here’s what Bluewater’s Test and Learn process will do for you:

  • Show what tactics are working (and what’s not)
  • Advise which tactics will work together (and where)
  • Test new ideas based on findings
  • Optimize campaigns to improve ROI

Smarter Discounting

Your marketing dollars. Working smarter.

Smarter Discounting

How do you accurately measure the performance of your discount offers? Smarter Discounting is the framework that helps you make better decisions. It shows how you can better segment customers based on buying behaviors, and which combination of channels and offers will drive incremental sales.

Here’s what Smarter Discounting does for you:

  • Drives Better Customer Segmentation
  • Provides Local Price & Promotion Analysis
  • Recommends Channel-Appropriate Offers
  • Measures Marketing ROI

Local Marketing Prescriptions

Proven programs. Real growth.

Local Marketing Prescriptions

Our 1:1 Marketing prescriptions are proven programs that apply marketing best practices across the entire franchise system. We evaluate local and national marketing challenges, from new customer acquisition to customer loyalty levels. Then we look at your customer data, marketing mix, and other variables to prescribe the right 1:1 marketing programs to drive growth.

National and Local 1:1 Marketing Prescriptions provide:

  • 1:1 Prescriptions Built for Individual Stores
  • 1:1 Channel Recommendations
  • Proven Marketing Tactics for Customer Segments