Bluewater’s 1:1 Marketing Assessment provides a clear picture of your marketing and customer data. After completing your assessment, you’ll receive:
Today’s customer expects you to understand them. Data is the key to doing just that. It gives us the insight to create promotions and incentives personally tailored to the behavior of your best customers to increase their loyalty.
Your Customer Growth Model from Bluewater will provide:
Test-and-learn is the best innovation strategy. Our team of marketing scientists will relentlessly test your campaigns and new ideas for continuous improvement. We then use those findings for campaign optimization, which gives you better response rates, more customer loyalty, and higher ROI.
Here’s what Bluewater’s Test and Learn process will do for you:
How do you accurately measure the performance of your discount offers? Smarter Discounting is the framework that helps you make better decisions. It shows how you can better segment customers based on buying behaviors, and which combination of channels and offers will drive incremental sales.
Here’s what Smarter Discounting does for you:
Our 1:1 Marketing prescriptions are proven programs that apply marketing best practices across the entire franchise system. We evaluate local and national marketing challenges, from new customer acquisition to customer loyalty levels. Then we look at your customer data, marketing mix, and other variables to prescribe the right 1:1 marketing programs to drive growth.
National and Local 1:1 Marketing Prescriptions provide: