FRANCHISE MARKETING STRATEGY

Market smarter, by creating a better customer experience.

FRANCHISE MARKETING STRATEGY

Integrated Local Marketing Strategy

Making the right channels work for your brand.

Integrated Local Marketing Strategy

Smart marketers know that there is no singular, “silver bullet” marketing channel. The right integrated local marketing strategy, paired with tested and proven marketing programs can dramatically increase campaign ROI. Research indicates multi-channel marketing can increase results by up to 650% over traditional campaigns.

How it Works: We’ll help you build a solid 1:1 marketing strategy that combines the most effective and proven channels. Then, we’ll put those channels to work, so you can grow your brand from the local level to nationwide.

Brand & Campaign Planning

Successful campaigns. That really work.

Brand & Campaign Planning

Smart marketing means having the right partners. You’ll need a 1:1 marketing agency, an email provider, a marketing automation tool, and much more to get the job done. Bluewater is the only 1:1 marketing partner that does all of this for leading franchises.

Here’s How it Works: From 1:1 strategy, to local marketing planning and campaign execution, we take care of everything. Not only that, our team of 1:1 marketing experts make sure that you get real, measurable results.

 

Digital List Growth Strategies

The right communication. Their way.

Digital List Growth Strategies

Marketers used to blast out a message to as many people as possible. Today, that’s called spam. Your customers must give you permission to communicate with them, and they want you to make it personal. That’s called 1:1.

Here’s How it Works: A true marketing mix incorporates everything from email, to mobile, to social, and digital marketing touch points are growing every day. Bluewater helps you gain the permissions you need, locally, and nationally to communicate with your perfect customer digitally.

  • Increases Connections with Digital List Growth
  • Fosters Brand Loyalty by Better Understanding Customers
  • Empowers Customers by Respecting Communication Preferences

1:1 Marketing Best Practices

Doing it right the first time.

1:1 Marketing Best Practices

Imagine having a team of 1:1 marketing experts at your fingertips. They constantly test your marketing programs and understand what works. They know exactly when to send that email, which offer will increase loyalty, and can answer questions like, “How can I use geotargeting to attract new customers?

Here’s How it Works: Test-and-learn is the best innovation strategy. We’ll find out what works (and what doesn’t) at your local level, then we prescribe proven best practices — that truly drive ROI — to the entire system. This means you won’t have to guess what will work the first time around… or the seventh.

Research, Trends & Testing

See what's around the corner.

Research, Trends & Testing

Just when you think you’ve got your strategy, campaign planning, and execution down, it’s time to start thinking ahead. Add research and keeping up on trends to your to-do list, and you’ll need an entire extra marketing department just to keep up. Good thing, because that’s just what we’re here for.

Here’s How it Works: As an extension of your marketing department, Bluewater handles your industry research and keeps your brand up to date on all the latest trends. We’ll help you see what’s around the corner, stay on top of can’t-miss opportunities, and even test those trends with proven best practices.