LOCAL MARKETING AUTOMATION

FUSION: the franchise marketing automation platform that combines mobile, web, email, social & smart mail for powerful local marketing.

LOCAL MARKETING AUTOMATION

Franchise Marketing Management

Local Campaigns. Successful & Simplified.

Franchise Marketing Management

Fusion is a data-fueled, multi-channel marketing engine that’s customizable to your franchise. And it all starts with our robust Campaign Management solution that fuels local promotions.

Here’s how it works: Fusion super-charges your data to help find your perfect customer – down to the most important details, like loyalty and spending habits. You can then create personalized, 1:1 campaigns that reach the right person, at the right time.

  • Increases Local Marketing ROI
  • Drives Marketing Best Practices to the Local Level
  • Enables Growth Across the Franchise System

 

Fusion Modules:

  • Ad Builder
  • Co-op Fund Management
  • Microsites & SEO
  • Social Media
  • Marketing Calendar
  • Marketing Asset Management
  • Reporting

Digital Marketing for Franchises

Supercharge Your Local Marketing with Digital Channels

Digital Marketing for Franchises

Digital campaigns are a powerful way to get focused traffic to your brand’s local sites. Plus, digital marketing is impactful because campaigns are so easily measured and optimized.

Here’s How it Works: The Bluewater Digital Team will work with you to develop digital marketing strategies to support your 1:1 marketing goals and current campaigns. We then execute using digital best practices and report on each campaign.

Benefits:

  • Local Digital Strategy & Best Practices
  • Display Ads (Zip Code Level)
  • Pandora Digital Audio & Display Ads (DMA Level)
  • Digital Video & Pre-Roll (Zip Code or DMA Level)
  • Mobile Ads on Smart Phones (DMA & 1-mile Store Radius Level)
  • Local Search
  • Mobile Search

Social Media for Franchises

Connect Your Brand to Your Community

Social Media for Franchises

Investing time and resources into a strong national and local social media strategy has moved from a trend to a necessity – especially for franchises.  It’s critical to make a commitment to social media for your franchise. We can help!

Here’s How it Works: The Bluewater Team ensures that your franchise social media presence supports your 1:1 marketing goals from local to global. From creating your social strategy and localizing brand content to get more in-store traffic, we’ve got you covered.

Social Media Offerings:

  • Social Media Strategy, Planning & Best Practices
  • Localized Corporate Facebook Solution
  • Facebook Ads (Zip Code Level)
  • Directory Listings

Franchise Grand Openings

Drive More Revenue with Powerful Grand Openings

Franchise Grand Openings

A great franchise Grand Opening will kick-start the marketing of your new store while driving more traffic and revenue to the location. We’ve been helping franchises launch successful Grand Openings for over 15 years.

Here’s How it Works: The Bluewater GO Team will work with you to develop your Grand Opening strategy and local marketing plan. We have Gold, Silver and Bronze level Grand Opening packages with tested and proven franchise marketing tactics to ensure a successful launch that keeps customers coming back.

Franchise Grand Opening Offerings:

  • Provides Sales to Cost Ratio
  • Market Analysis
  • Smart Mail (with list procurement)
  • Email
  • Facebook Ads
  • Grand Opening Kit
    • Posters
    • Flyers
    • Window Clings
    • Business Cards
  • Digital Banner Ads
  • Social Pages & Listings
  • Reporting

 

Local Sites & SEO for Franchises

Your Secret Weapon for “Getting Found” Online

Local Sites & SEO for Franchises

Local sites (or microsites) and landing pages are the foundation of a strong digital marketing for franchises. The power of a local site is that it’s hyper-focused on helping your local franchisees get found online.

Here’s How it Works: Fusion’s local sites are optimized for local search – meaning that Google, Yahoo, and Bing are more likely to find your local sites, so you can “get found”.

It’s also critical to make your local site mobile-friendly, since over half of all searches on mobile devices have local intent, according to Google.

Fusion ensures that your design is optimized for the best possible viewing, regardless of the device (mobile, tablet, etc.) on which it’s being viewed.

Benefits:

  • Get Found by Increasing Your Ranking in Local, Online Searches
  • Drive Traffic with a Focused Call-to-Action, Integrated Lead Capture & Call Tracking
  • See Your Results with Reporting by Franchise Location

 

Franchise Co-op Fund Management

Easily & Effectively Distribute Your Marketing Dollars

Franchise Co-op Fund Management

Franchises can face major challenges in distributing marketing dollars.  Whether it’s engaging in co-op management, allocating funds to company owned stores, or requiring franchisee spend, Fusion enables the successful management of fund transfers between the national brand and its franchisees.

Here’s How it Works: Fusion easily allocates marketing dollars to local affiliates and gives you a complete co-op management solution. Fusion automatically processes co-op claims and provides instant reimbursement all while consolidating invoicing and vendor management.

Benefits:

  • Save Time and Money by Eliminating Manual Processes
  • Gain Greater Corporate Influence Over the Usage of Local Marketing Dollars
  • Get Real-Time Visibility into Local Spend and ROI

Franchise Marketing Calendar

Real-Time Visibility into Your Local & National Marketing

Franchise Marketing Calendar

An essential tool for a successful franchise marketing is a global marketing calendar.  To be effective this marketing calendar must give both corporate and franchisees a comprehensive view of local and national campaigns in real-time.

Here’s How it Works: Fusion allows you to easily view your franchise marketing campaigns from national to local all in one place. Corporate or franchises can access Fusion to view all the franchise marketing campaigns that are in progress or planned for the year – making it easier to plan and budget for local marketing.

Benefits:

  • Get Real-Time Visibility into Your National & Local Marketing
  • Increase Campaign Awareness & Collaboration with Franchisees
  • Stay on Track and Use Every Opportunity to Market without Lapsing in Your Efforts

Franchise Marketing Asset Management

Building Their Trust + Protecting Your Brand

Franchise Marketing Asset Management

We know how tough it can be to keep all your brand elements in place and make sure they’re used properly. Whether you’re implementing an entire new campaign or just updating a few creative elements, Bluewater makes it easy to manage all your franchise marketing resources and digital assets.

Here’s How it Works:  From logos, to video, to photography, to email templates, your team is empowered with the tools they need to build successful campaigns. Your corporate and local marketing materials are streamlined, and most importantly, the integrity of your franchise brand is protected.

Benefits:

  • Maintains and Protects Brand Integrity
  • Simplifies Local Marketing with Customization by Store
  • Decreases National and Local Campaign Execution Costs

Analytics & Reporting

Clear, Actionable Data. On Demand.

Analytics & Reporting

Power up your laptop, smart phone, or other mobile device, because the robust Analytics & Reporting solution in Fusion is ready for you.

Here’s How it Works: Fusion collects all of your key marketing metrics and brings them to your marketing dashboard to provide actionable ROI data — in real time.

Benefits:

  • Provides Sales to Cost Ratio
  • Displays Clear ROI by Campaign, Market, Store, and much more!
  • Analyzes Customer Loyalty Levels with Reports such as:
    • New/Repeat Customer Visits
    • Visitor Frequency
    • Per-Visit Spend