There are 2 main types of mailing lists: Resident/Occupant and Consumer. What’s the difference? When should you use one versus the other?
Are you shopping for a direct marketing vendor? Here’s a comprehensive list of features and offerings you should take into consideration if you’re wondering how to choose a direct mail vendor, or any direct marketing services provider!
There are many essential parts to a direct mail piece that can be easily missed or need double-checking in the final approval process. Here are my top 5 picks for elements you need in your direct mail piece:
If you’re wondering if direct mail works, and what it could do for you, then read on! You may learn something you didn’t’ know!
Here are 20 direct marketing tips to increase your sales–you’ll widen your prospect base, gain more new customers, and keep your current client base coming back for more!
Most small business owners and franchisees are working with a pretty tight budget, or what can feel like no budget at all. We’ve pulled together a quick list of some of the most cost-effective marketing tactics that are easily available to busy, budget-conscious business owners like you!
If your franchise location has seen success from direct mail campaigns strategically executed throughout the year, you should also consider supplementing them with monthly New Mover campaigns.
We receive many questions from business owners and franchisees looking for the best return on investment for their direct marketing, and a trending discussion is best practices on tracking digital leads from traditional campaigns.
When exploring options for marketing tactics, direct mail often rises to the top of the list for its easy execution, creative choices, and specific targeting ability. However, there are different types of mailings for different targets, and deciding which option is the best fit can be confusing.
Many local businesses and franchise locations have been noticing a decline in their repeat customers lately, because everyone is still scaling back. (Yes, still…) For customers that typically make a habit of utilizing your products and services, sometimes you just need to pull the trigger—the trigger mailings that is!